The Department of Advertising at TIUC provides students with a strong foundation in both the theory and practice of advertising. Our curriculum is designed to balance creativity, strategic thinking, and technological proficiency to meet the demands of today’s dynamic media environment.
in 4 years, Students will learn about:
Principles and history of advertising
Consumer psychology and market research
Branding, media planning, and campaign management
Digital and social media advertising strategies
Creative development (copywriting, design, and production)
Ethical standards and global perspectives in advertising
The department leverages state-of-the-art media labs, creative studios, and digital marketing platforms to give students hands-on experience in crafting impactful campaigns. With strong industry partnerships, students will also benefit from internships, guest lectures, and real-world projects.
Undergraduate Admission
Minimum of five (5) credit passes at O’Level (WAEC/NECO/NABTEB), including English Language and Mathematics, obtained in not more than two sittings.
A satisfactory score in the UTME with subjects relevant to Mass Communication/Advertising.
Direct Entry applicants must have at least two A-Level passes, OND, NCE, or an equivalent qualification acceptable to the university.
Applicants awaiting results are encouraged to apply but must present results before final admission confirmation.
Postgraduate Admission (if applicable)
A Bachelor’s degree in Mass Communication, Advertising, Marketing, or related fields, with at least a Second Class Lower Division from a recognized university.
Submission of official transcripts and references.
For Ph.D. applicants: a Master’s degree with a minimum CGPA of 3.5/5.0 in a relevant field, plus a research proposal.
Graduates of the Department of Advertising are prepared for diverse and exciting careers, including:
Advertising Agencies (creative, media planning, and client services)
Brand Management and Marketing Communication
Digital Marketing and Social Media Strategy
Media Buying and Planning Firms
Public Relations and Corporate Communication Units
Market Research & Consumer Insight Analysis
Creative Industries (copywriting, graphic design, video production)
Entrepreneurship in branding, content creation, or advertising consultancy
Our graduates leave TIUC with the skills to work in local, regional, and international markets, making them globally competitive and industry-ready.
2025/26 Annual Tuition
To be updated soon
Course Duration
Full Time: 4-year average
Visit our admissions page for full application details.
E-mail: admissions@tiuc.edu.ng
Email: advertising@tiuc.edu.ng
“Welcome to the Department of Advertising at TIUC. In today’s competitive and fast-paced world, advertising is more than selling products. It’s about shaping perceptions, influencing decisions, and building meaningful connections between brands and people.
Our department is committed to nurturing creative thinkers, strategic planners, and innovative problem-solvers who will redefine the advertising industry in Africa and beyond.
At TIUC, you will be trained not only in the art of persuasion but also in ethical communication, digital strategy, and data-driven storytelling.
I look forward to welcoming you as we shape the future of advertising together.”
